The Revenue Lab
Build a revenue strategy your CRO actually signs off on.
Turn Sales, Marketing and Customer Success teams into a measurable growth engine in six live, tactical weeks. Designed by industry experts. Cohort Starts Jan 16 2026.
You’re Great at Driving Value, So Why Are You Still Left Out of Strategic Conversations?
You’re great at helping customers succeed. But that’s not enough.
Every executive meeting circles back to ARR, CAC, LTV, churn, Pipeline etc; somehow, your team is still on mute.
You’ve read the playbooks. Tried the OKR templates. Sat through “revenue mindset” trainings that never stick.
You’re doing everything right, yet it still feels like your work doesn’t get measured where it matters.
You want to be part of the revenue conversation, better yet you want to be driving it
You know you could be a growth driver if someone would just hand you the frameworks that actually work.
It’s not a lack of effort. It’s a lack of alignment.
You’re playing a game that was never built for Revenue , and it’s draining.
What You Really Want
You don’t just want to hit targets.
You want to lead to be the person who drives growth, not just fills a checkbox.
You want:
✨ Clarity: to connect what you do every day to real revenue outcomes.
💬 Confidence: to walk into exec meetings and speak the same language as your CRO.
📈 Credibility: to build strategies that the rest of the business wants to align with.
Because deep down, you’re not looking for another framework.
You’re looking for a shift from being seen as a revenue contributor to a Revenue leader.
You’re ready to stop reacting to goals set by others and start creating the ones that shape the business.
Why Us
Behind The Revenue Lab stands River Consulting Group, one of Europe’s most sought-after advisory firms for business growth, Customer Success, and executive mentorship.
Founded by leaders who’ve scaled global SaaS organizations, River helps companies align Sales, CS, Marketing, and Product around measurable outcomes. The team has advised 80 + businesses and mentored 100 + leaders on transforming Customer Success from a reactive function into a strategic revenue driver.
River was built by people who’ve lived both sides of the story the pressure to deliver growth and the challenge of bringing entire teams along for the journey.
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Founder & CEO, River Consulting Group
James started his career as a database administrator in the late ’90s, back when “Customer Success” wasn’t even a thing. Fast forward a few decades, and he’s led global CS and revenue teams at some of the world’s fastest-growing tech companies, including Oracle and Litera.
He’s learned every lesson the hard way — building teams, growing metrics, and being called in to advise some of the world’s top CEO advisory firms.
When his daughter River asked, “Why don’t you do this all yourself?”, he did. Within a year, River Consulting became a trusted growth partner for 80 + companies and 100 + leaders, helping them align Sales, CS, Marketing, and Product to drive measurable revenue outcomes.
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Chief Commercial Officer, River Consulting Group
Denny began in non-profits, driven by a desire to help people succeed. That same instinct led him to Customer Success and eventually to leading global teams that turned empathy into impact. He brings the rare combination of heart and commercial acumen that makes growth sustainable.
Together, James and Denny have built River on one belief:
When leaders truly understand how revenue works, they stop fighting for a seat at the table and start shaping the strategy being discussed there.
That’s the DNA behind The Revenue Lab.
It’s not theory. It’s the frameworks, systems, and thinking River has used to help real companies grow distilled into a 6-week experience designed to level you up fast.
You are not broken.
The Playbook is.
You are not broken. The Playbook is.
For years, Sales was told
Hit your quota
Growth at all costs
Sell, Sell, Sell
For years, Marketing was told
Fill the pipeline
More filled seats at webinars
More leads
For years, CS was told
Focus on relationships
Keep customers happy
Growth will follow
But the game has changed.
Revenue isn’t a Sales-only metric anymore. Alignment between Sales, Marketing, and Customer Success is the growth engine, if you can prove it.
The problem isn’t you. It’s the outdated playbook.
You’ve been handed goals that don’t tie to revenue, tools that don’t fit your reality, and frameworks that don’t translate at the exec table.
That’s why we built The Revenue Lab - a hands-on, strategic cohort for CS, Sales, and Marketing professionals ready to master the language of revenue and design strategies that leaders actually buy into.
No fluff. Just the playbook you should’ve been given years ago.
✺ The Program ✺
The Revenue Lab isn’t a course.
It’s a 6-week strategic cohort designed to help Customer Success professionals think, operate, and communicate like revenue leaders.
It’s built on the same frameworks River Consulting uses to help fast-growing SaaS companies realign their Sales, CS, and Marketing teams in The CRO Strategy Lab, and delivered inside the trusted CS Connect community, where 4,000 + CS professionals learn, lead, and grow together.
Each week combines hands-on exercises, breakout discussions, and real business applications that turn strategy into muscle memory.
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Focus area: Crafting a Unified Revenue Vision
You’ll walk away with: A one-page strategy map your CRO will actually buy into
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Focus area: Metrics & OKRs That Drive Growth
You’ll walk away with: 3–5 commercial OKRs tied directly to ARR, NRR, and churn reduction
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Focus area: Cross-Functional Alignment
You’ll walk away with:A DACI accountability framework that ends “who owns what” debates
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Focus area: Customer Segmentation & Targeting
You’ll walk away with:A prioritization matrix to focus on the customers who truly move the needle
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Focus area: Forecasting & Expansion Strategy
You’ll walk away with:A repeatable forecasting rhythm with AI-powered leading indicators
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Focus area: Journey Mapping & Attribution
You’ll walk away with: A full growth loop from feedback to product to advocacy
By the end you’ll have
✅ A Revenue Strategy Canvas you can present to your leadership team
✅ 3–5 Commercial OKRs built to prove impact
✅ A Cross-Team Alignment Framework that eliminates silos
✅ A Customer Segmentation Model that drives targeted growth
✅ A Forecasting & Expansion Playbook that ties it all together
No fluff. No “we’ll get to that later.”
You’ll leave every session with assets you can use in your role immediately.
Who It’s For (and Not For)
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✅ This is for you if
✅ You’re a CS, Sales, or Marketing IC or leader who wants to become aligned with Revenue.
✅ You’re ready to align CS with Sales, Marketing, and Product to deliver on strategies that drive real growth.
✅ You want frameworks, not theory, and a community that pushes you to grow.
✅ You want to walk into 2026 ready to lead with confidence and data.
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❌ This is not for you if:
❌ You want to sit back and “watch the recordings.”
❌ You prefer theory over execution.
❌ You’re not ready to commit a few hours a week to your own growth.
Program logistics.
Program logistics.
6 live sessions (90–120 mins each, Fridays via Zoom)
Templates & Worksheets you’ll customize live
Private Slack channel for peer collaboration
Recordings + Download access to all materials
Optional office hours in Weeks 3 & 6 for feedback and Q&A
Time investment: 2–3 hrs/week
Tools: Google Meet, Miro, Slack, Google Drive
Ready to commit?
We’re keeping this cohort intentionally small, just 15 seats, to make sure every participant gets feedback, context, and support.
You’re not just joining a program.
You’re joining a peer circle designed to change how you think, lead, and influence growth.
You’ll be in a small group of driven CS professionals, coached directly by James Lawson and Denny Burda from River Consulting Group
Early bird [5 spots only]
€499,- p.p.
First-come, first-served
Team Rate (4 +)
€499,- p.p.
Bring Sales, Product, or CS peers to build shared OKRs
⭐ Work as One GTM team ⭐
This cohort works best when Sales, CS, and Marketing join together.
Bring your GTM teammates under a Group Ticket and use your own company’s data, OKRs, and customer cases during the live sessions.
You’ll leave with a fully aligned, cross-functional revenue plan, reviewed by the instructors and ready to present to your leadership team.
Standard
€599.- p.p.
After early bird closes
Payment by card or invoice
Cohort Starts Jan 16, 2026 | Weekly on Fridays 3-5 pm CET
Excluding VAT
Still unsure?
Try it risk-free:
If after Session 1 it’s not what you expected, you can transfer your seat or get a refund within 24 hours.
Not ready yet?
Join the waitlist to get free resources, live strategy session invites, and early access when new cohorts open.
Because now is the time to join the REVolution!